You can review the previous articles from the series:
1- Balance Theory: Introduction.
2- Balance Theory: The First Beginnings.
3- Balance Theory Concept.
4- Graph Theory and Balance.
5- Social Balance Theory.
6- Balance Theory: The Situation in Egypt 1956.
7- Balance Theory: The Hungarian Case 1956.
8- Balance Theory: The Balance Between Nations.
9- Balance Theory: The Conflict in Syria 2011.
In the next paragraphs we will present the Dalakas and Levin (2005) main discussion on the Balance Theory in NASCAR races as they indicates the following: We will examine how fans’ strong attachment to one entity is associated with negative attitudes toward competing entities, and whether this negativity translates into more negative attitudes towards the sponsors, thus, reducing the impact of a sponsorship. NASCAR provides a great context for this because it allows national companies from the same industry to sponsor competing racing teams.
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